Long John Silver's, Inc., is fast-food restaurant that specializes in seafood. The name of the brand is borrowed from the novel Treasure Island by Robert Louis Stevenson, in which the pirate Long John Silver is one of the main characters. Formerly a division of Yum! Brands, Inc., the company was divested to a group of franchisees in 2011. The first restaurant was opened in 1969 in Lexington, Kentucky. The original location, on 301 Southland Drive just off Nicholasville Road, was previously a seafood restaurant named the Cape Codder, which accounts for the Cape Cod style of LJS's early chain restaurants. Long John Silver's serves high-quality seafood with a “come as you are” attitude at a “pay less than you expect” price.
For more than 40 years, they have been building seafood expertise – how to catch it, cook it, serve it and enjoy it. Over the last 40 years, they have learned that to get great seafood, you don't need a lot of time, you don't need a lot of fuss, and you definitely don't need a lot of money. The only thing you really need is know-how. And at Long John Silver's, you get more because we know more. You could say that at Long John Silver's, we speak fish.